MEET OUR 2026-2027 BOARD OF DIRECTORS
Meet Danna Guerrero
President
President Danna, a native of Bovina in the Texas Panhandle, has called Lubbock home for the past 16 years. She earned both her Bachelor of Science in Human Development and Family Studies and her Master of Education in Counselor Education from Texas Tech University. Following her undergraduate studies, Danna began her career in city government before serving for a decade at Catholic Charities of Lubbock. In 2022, she transitioned into clinical practice as a mental health counselor with the Covenant Health System. In early 2025 she established her private practice, Revivere Counseling and Consulting. Danna is actively engaged in community service and advocating for mental health awareness. She volunteers on the Adult Advisory Board for Teen SUMMIT and is a member of the Kappa Delta Chi Alumni Chapter. A proud Red Raider, she enjoys reading, traveling, attending sporting events, and spending quality time with her family and friends.
Meet Valerie Rodriguez
President Elect
Valerie has been a member of HAW for two years and a co-chair of HAWcares. She has been married for 31 years to Henry Rodriguez and has two sons. Robert Henry Rodriguez who lives in San Antonio and Jacob Henry Rodriguez who lives in Albuquerque with his wife Annalise. She also has an Australian Shepard named Arnold, who is the baby of the family. Valerie is a graduate of South Plain College and Texas Tech University, class of 1993. She taught in Public Education for 31 years before retiring. She was an educator for both Lubbock ISD and Frenship ISD. She is currently working in Private Education and teaching at Christ the King Diocesan Schools. Valerie has countless hours of volunteer work with organizations such PTAs, Junior Historians of Texas, Dwight D. Eisenhower Foundation, International Cultural Center, Ranching Heritage Center, Our Lady of Grace Catholic Church, and Lubbock Diocese. She enjoys spending time with family, serving the community, and when opportunity arises she loves to travel.
Meet Alex Lavey
Vice President
Alex is originally from New Braunfels, Texas, and graduated from Angelo State University, where she earned her commission in the United States Air Force. She later earned her Master’s degree from Webster University in St. Louis and has built a career in federal service as an acquisition professional with a focus on small businesses. After living in Illinois, South Carolina, and New Mexico, Alex returned to Texas and now proudly calls Lubbock home with her husband and their dog, Bruce. Outside of work, she enjoys playing volleyball in a recreational league, shopping, and exploring local coffee shops. Alex is passionate about serving others and strengthening the community she calls home. She is an active member of the Hispanic Association of Women and values the camaraderie among members as well as the organization’s commitment to giving back through scholarships and service. She is also involved with Women Veterans of America Lubbock Chapter and volunteers with Saving Grace Dog Rescue.
Alex serves on the HAW Board because she believes strongly in the organization’s mission to empower women and invest in future generations through education and opportunity. She uses her leadership experience, commitment to service, and collaborative spirit to help guide the organization’s continued growth, strengthen its impact in the community, and support the next generation of women leaders.
Meet Rosie Flores
Secretary
HAW Member since 2021. Rosie is a dedicated mother of three daughters and a proud grandmother of four. She has been an active member of the Hispanic Association of Women for the past five years, where she is passionate about empowering young women and making a positive impact on her community. As a licensed life insurance agent for nearly three years, Rosie focuses on educating others about the importance of life insurance, prioritizing knowledge over sales. In addition to her career, Rosie is the owner of Way of Life Creations, a small business she has successfully managed for seven years. Running two businesses has significantly enhanced her attention to detail and her ability to effectively manage timelines. Through this experience, she has learned to stay organized and focused while consistently meeting deadlines and maintaining high standards in all aspects of her work. Rosie specializes in personalized gifts such as shirts, tumblers, coasters, and more, believing that custom items hold deeper meaning. Three years ago, her husband, Mike, joined the business, bringing his expertise in laser engraving, which has allowed them to expand their product offerings. Outside of her professional life, Rosie enjoys spending quality time with her family, often hosting gatherings in their backyard during the spring and summer months. She is also a committed member of The Dream Center, a sister church to Church on the Rock, where she enjoys attending Bible study and volunteering on Saturdays. Rosie credits all her accomplishments to the guidance and blessings of the good Lord, who continues to lead her on her path.
Meet Rosie Castillo
Treasurer
Rosie obtained her Bachelor of Business Administration in Finance from the University of Texas at El Paso and holds a professional certification as a Certified Internal Auditor. She is currently a Senior Internal Auditor for City Bank. Rosie was born and raised in El Paso TX. She comes from a blended family of six brothers and sisters. She was married for nearly 30 years until the sudden passing of her late husband Joe in 2021. She is the proud mom of two adult sons, Joseph and Cristian. Growing up in El Paso, an area where service to others is essential, she has seen first-hand the value in giving of one's time and efforts to promote well-being and opportunity for improvement in the community. Her passion to give back to others is evident in her volunteerism, which began in her mid-20s, for the Salvation Army-El Paso, partnership with Coca-Cola Southwest Beverages-El Paso & Singer to donate material and provide sewing machines to make Christmas stockings for foster children, Meals on Wheels-Lubbock, the South Plains Food Bank-Lubbock, and has served HAW in the Fiestas Patrias Float Decorating and Parade, the Dia De Los Muertos Fun Run, and the Scholarship Reception committee. Rosie has been a HAW Member since 2023. She is dedicated to serving HAW and steps in immediately when the need arises. Rosie is personable and gracious and does not hesitate when presenting her ideas in a manner that is conducive to collaboration. Her attention to detail is admirable. She knows the value of being a good steward for individuals and communities alike. Her values and those of HAW are aligned and would provide an environment of support and acceleration of the association.
Meet Marisol Alonzo
Parliamentarian
The daughter and granddaughter of migrant farm workers, Marisol holds an Associate's in Science from South Plains College, a Bachelor's in Human Development and Family Studies, and Master's in Special Education with a concentration in Applied Behavior Analysis from Texas Tech University. While pursuing a doctorate, she was a Doctoral Fellow at the Karson Institute for Race, Peace, & Social Justice at Loyola University Maryland, served in Lubbock ISD Community Leadership Coalition, and coauthored a chapter, "Using the Components of Culturally Responsive Teaching to Guide Education Reform". She received a Ph.D. in Educational Leadership and Policy from Texas Tech University.
Marisol is employed at Texas Tech University as a Research Specialist. She currently serves on the TTU Staff Senate, where she is familiar with Robert’s Rules of Order. She also operates and manages a nonprofit. She is an advocate with a servant’s heart and fosters partnerships to champion progress.
Meet Isabela Salas
Historian
Isabela was born and raised in Lubbock, Texas. She is a 2026 graduate of Texas Tech University with a bachelor's degree in public relations and strategic communication management. During her time at TTU, she studied advocacy, visual storytelling, and served as vice president and president of the Public Relations Student Society of America (PRSSA). With a heart for service work, she spends her time volunteering for HAW, the Lubbock Supportive Living Center, and my church.
Meet Jacqueline Vega
Past President
Jacqueline is a Lubbock native but spent 15 years in California after college. She started in an entry level position and ended her 15 years as Director of Commercial Underwriting for the Western Market. She is currently Director of Underwriting for City Bank (covering all markets). She has served on the board of Raiders Rojos and Grey Edges and co-lead City Bank's financial literacy program. She is also a member of Junior League of Lubbock and Lubbock Women's Club. During my time at Comerica, she was the 2019-2022/ Executive Sponsor after several years as the Chair of the Women's Employee Resource Network in the Western Market, the 2020 National Campaign Manager of Comerica's United Way Campaign, the Chair of the LA Lakers and Comerica Women in Business Awards. She also created, led and participated in several mentorship programs and completed the 2019 Cohort of the HACE Leadership Program. In addition, she helped create and maintain the Texas Tech Alumni Chapter's inaugural Scholarship Fund. She has been married to Chris Richards for 20 years and have three cute dogs, Jelly, Roo, and Poppy.
Meet Elma Moreno
Board Member Emeritus
Elma, the third of seven children born to migrant farm workers, was raised in Petersburg. She and her husband, Dario, have been married for 45 years. They are proud parents of two daughters, Andrea and Stefanie, both Texas Tech University graduates, and have two sons-in-law and six grandchildren. After high school, Elma entered the workforce because college was financially out of reach. She built a distinguished 45-year legal career, spending 22 years with West Texas Legal Services (now Legal Aid of NorthWest Texas), where she advanced from legal secretary to Coordinator of the Private Attorney Involvement Program. She then served nearly 23 years at the Texas Tech University School of Law, retiring in May 2024 as Office Manager and Legal Assistant for the School of Law Clinical Programs and Director of Pro Bono Projects. Throughout her career, she advocated for people seeking legal representation during difficult circumstances and mentored law students, encouraging them to pursue public service. Elma has been an active member of HAW since 2015, serving in multiple leadership roles—including three terms as President. In retirement, she remains dedicated to community service through participation on various volunteer boards including the Coalition of Community Assistance Volunteers which oversees the Volunteer Income Tax Assistance (VITA program) and West Texas Paralegal Association, and volunteer opportunities as well as enjoying time with family and friends.